Angie's List and Rush Limbaugh

On April 22, 2012, I sent the following email to Angie's List:

Subject:     advertising on Rush Limbaugh
Why does a company started by a woman support a man who has proven his misogyny again and again? If Angies List does not cease advertising on the EIB network, I will have to end my business relationship with you.

On April 24, 2012, I received the following reply:

Hello John,


Thanks very much for contacting us to share your thoughts about Rush Limbaugh. I'm sorry for the delay in our response.


Our advertising strategy is to use as many venues as possible to share information about the service we provide at Angie’s List. We use this wide array of venues not to express support for any specific person, outlet or philosophy but to reach as many consumers from as many points of view as possible.


We place ads on all the major networks and cable outlets, as well as radio and newspapers, reaching outlets that cover the gamut of conservative to moderate to progressive to liberal. On any given day, we’ll hear negative reaction to our choices from each part of that spectrum, most of them protesting that we do not support their particular issue or that we do support another.


Just as we trust members to read reports and make their own decisions about which service companies to hire, we trust them to make their own choices about which outlets to watch, listen to and read. We don’t believe it’s our job to tell them which of those venues to support or monitor. That said, we have ongoing conversations about where to place our ad dollars, and we’ll certainly add your comments to that discussion.


Thanks again for reaching out, John. I hope you can appreciate our strategy of inclusiveness.


Ashley Arthur
Written Correspondence
Angie's List

 To which I replied:

"Inclusiveness"?


What a strange word to apply to a narrow-minded, racist, misogynist person like Rush Limbaugh.


Please cancel my membership.

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