Message Keeper vs Boy Genius

An interesting short biography of David Axelrod, Obama's chief campaign strategist, in The New Republic for November 5.

I'm in the technology business, and that tends to warp my thinking a bit.  Bush's chief strategist, Rove, has always seemed like a product of late 90's information technology: applications that let people slice and dice data.  Axelrod, in this piece, seems like a product of the Web 2.0: he emphasizes communication with voters, not at them; personal narratives rather than sound bites.

Just as FDR had his Louis Howe to help him mold his message to the age of radio, it looks like Obama has a fellow who's helped him mold his message to the second age of the Internet.

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