An interesting short biography of David Axelrod, Obama's chief campaign strategist, in The New Republic for November 5.
I'm in the technology business, and that tends to warp my thinking a bit. Bush's chief strategist, Rove, has always seemed like a product of late 90's information technology: applications that let people slice and dice data. Axelrod, in this piece, seems like a product of the Web 2.0: he emphasizes communication with voters, not at them; personal narratives rather than sound bites.
Just as FDR had his Louis Howe to help him mold his message to the age of radio, it looks like Obama has a fellow who's helped him mold his message to the second age of the Internet.
I'm in the technology business, and that tends to warp my thinking a bit. Bush's chief strategist, Rove, has always seemed like a product of late 90's information technology: applications that let people slice and dice data. Axelrod, in this piece, seems like a product of the Web 2.0: he emphasizes communication with voters, not at them; personal narratives rather than sound bites.
Just as FDR had his Louis Howe to help him mold his message to the age of radio, it looks like Obama has a fellow who's helped him mold his message to the second age of the Internet.
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